Case Study
How Reputation Management Improved Tony Roma's Digital Presence
CHALLENGE
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Tony Roma's receipt survey program was incentivized guests, making feedback authenticity questionable.
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Third-party review sites were ignored by franchisees, who focused guest satisfaction management efforts on the survey respondents.
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Survey tool costs ate a significant portion of the brand marketing fund.
SOLUTION
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Expand guest satisfaction management to third-party review sites and implement first-party feedback.
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Incease the restaurants' star ratings and reviews on key traffic-driving sites like Google, TripAdvisor, Yelp, and Facebook.
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Increase organic search results on Google with improved reputation management.
RESULTS
​After one year:
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Number of reviews increased 175%
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Average restaurant star rating increased 7%
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Google search results increased 1,241%
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Google Customer Actions increased 94%
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$30,000 annual cost savings
See more details here.
Clients
